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Spreading the Word: Publicizing your Business

November 18, 2021 @ 6:00 pm - 7:30 pm EST


Join us at The Commissary for an in-person workshop!

Tracy Schuhmacher, food & drink reporter for the Democrat and Chronicle, will review best practices for working with the media & publicizing your business. This workshop will cover topics such as:

-Working with reporters and leveraging limited funds
-Difference between advertising and editorial coverage
-Pitching your business to the media

Tracy Schuhmacher covers the Rochester and Finger Lakes food and drink scenes. She has been writing for the D&C since 2012, when she contributed free-lance restaurant reviews and cooking articles. She joined the D&C as a full-time reporter in 2015 and has extensive marketing and writing experience .

This workshop is great for anyone who currently owns or wishes to own a food business. The cost to attend is $10 for non-members and FREE for The Commissary’s members. Use Promo Code from e-mail at checkout. This workshop will be recorded for those that cannot make it in-person.

Masks are required regardless of vaccination status.

Join us in the Performance Kitchen for this workshop — enter at 250 East Main Street and walk through the Mercantile on Main. Street parking is free after 6 PM!


The Commissary
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The Commissary
250 East Main Street
Rochester, NY 14604 United States
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