Tag - Rochester Business

Spreading the Word: Publicizing your Business

Join us at The Commissary for an in-person workshop! Tracy Schuhmacher, food & drink reporter for the Democrat and Chronicle, will review best practices for working with the media & publicizing your business. This workshop will cover topics such as: -Working with reporters and leveraging limited funds -Difference between advertising and editorial coverage -Pitching...

Three C’s of Launching and Growing a Small Business Part 1

Launching and growing a business can be very challenging. However, if you set small goals along the way and hold yourself accountable, it doesn’t have to be intimidating. Just like banks look at 5 C’s of credit to determine your credit worthiness, I have three C’s that one should consider...