Three C’s of Launching and Growing a Small Business Part 3

In Parts 1 and 3 of this blog post, we talked about commitment and connecting as two of the essential “Three Cs of starting a small business. This week, we’ll talk about the third member of the trio – caring – which ties all this together.

Think of your business as your baby. Just as a child requires continuous nurturing to encourage growth, so does your business. Caring for your business would mean that you commit to growth and sustainability, and by referring to the “Three C’s” you will do just that. 

No one will be more passionate than you are about your business. That said, it is important to hold yourself accountable. That includes updating your business plan on a yearly basis, committing to and sticking with an accounting method, and connecting to likeminded people from whom you can learn. 

It’s also critically important to care about and research your competition and market trends. In order to stay ahead, you need to know what is going on around you.  Make sure your pricing is meeting industry standards, your product is still in demand, and most importantly, your product is unique. Uniqueness of products offer the consumer variety, promoting variety leads to everyone winning in the end. 

If entrepreneurship was easy, everyone would be doing it. Entrepreneurship is risky, it can be lonely, hard, and most definitely overwhelming at times, but with the right people and plan in place, you can and will succeed. 

“We can all win!” 

As always, the RIT Center for Urban Entrepreneurship is here to assist you with your entrepreneurial needs, we can be reached at 585-475-6199. 

Ebony Miller 
Director Center for Urban Entrepreneurship
Rochester Institute of Technology